Blar i forfatter "Gallego, Inma"

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    • The impact of COVID-19 on European tourists' attitudes to air travel and the consequences for tourist destination evoked set formation 

      Gallego, Inma; Font aulet, Xavier; González-Rodríguez, M. Rosario (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-02-10)
      We study how risk conditions derived from the COVID-19 pandemic may impact on both the desire to travel and intention to visit of tourists and, therefore, on different stages of the destination choice process. We analyse 5134 million flight searches and 379 million flight picks during 2020 for the 17 largest European tourism source markets. An unweighted index number is employed to measure the ...

    • A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry 

      Gallego, Inma; González-Rodríguez, M. Rosario; Font aulet, Xavier (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-04-13)
      This article presents a multi-criteria methodology to identify target markets for the hotel industry, based on objective and quantitative criteria from official statistical sources, using five dimensions: volume, evolution, seasonality, length of stay and expenditure. The methodology allows tourism organisations to: i) identify market indicators that respond to their organisational goals; ii) ...